Make-Believe_Mock-up_01.png

NYC Department of 

Design & Construction

Branding & Identity 

This is a campaign developed to promote both the

environmental and financial benefits of industrial soil reuse

within the city. The two audiences were both the public of NYC and architects/contractors. This campaign focuses on the proud, industrial, and innovative culture that is in New York City, and the importance of the soil we built our foundation on.

landing image ddc.png